The key to success online is to be sending highly targeted traffic to a lead capture page that should be offering something of great value or FREE that helps to fulfill a need of your target market. 

This website must then collect your visitors contact details to build your list of contacts with a particular interest in that niche. This will then lead your potential customers to an information/sales page where one would normally offer some sort of  a broad spectrum product with wide appeal to your niche that converts into immediate sales that will help you finance your ongoing promotions.  This is often referred to as a “Funded Proposal”. 

You can then start building a rapport with these people now on YOUR LIST of customers with an interest in this niche and offer relative products on an ongoing basis. 

The key to success here is to provide excellent information and advice for free  therefore establishing yourself as an expert in your niche.  Only ever recommend relative products of excellent value and your subscribers will come to like and trust you and will therefore buy from you.  This is exactly the same in the offline world.  You will buy whatever you need from a person you like and trust and who has given you sound advice because they know what they’re talking about - it’s not rocket science!!

In broad terms one can venture into Niche Product Marketing of your own products or services, Affiliate Marketing of other peoples products (digital or physical), Direct Sales, CPA (Cost Per Action) Marketing, Membership Sites, MLM, Matrix, Advertising, Savings or Investment programs or any combination of these elements.

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